You can think that OTT is simply an application that runs on different platforms such as smartphones, tablets and set-top-boxes. But the paradigm is not so simple.
By Antonio Calderón
There is no doubt about the accelerated growth of the OTT market. Television everywhere is already a necessity, The generation of the 90s wants to enjoy television on tablets, smartTVs and smartphones. It is clear that consumers want to watch TV on any device at any time and it is what has caused the "cutting the cable" effect that distances them from traditional distribution systems that continue to offer the same entertainment without any interactive and novel development.
For some operators it is at this point that they have a difficult decision. Which OTT development company should I partner with? They all seem the same, it is a system that looks complicated without a clear description and without a guide as a reference to have a starting point and know where to start. You can think that OTT is simply an application that runs on different platforms such as smartphones, tablets and set-top-boxes. But the paradigm is not so simple.
The world of OTT is video over IP, what we call streaming. Commanding, controlling and managing the video on the public internet is not an easy task, there are many variables and elements at play that have taken many years of development to transform it into a fantastic and unforgettable experience for the consumer.
Beyond the traditional entertainment of watching television, it is necessary to add interactivity on an open platform in order to continue integrating new services such as social networks, notifications, multiple screens, content control (recording / playback), advertising options and more, all this under a platform with open architecture to be able to always be competitive in the world of IP / Streaming / OTT.
When I say open architecture I mean flexibility for continuous development and that these options can be added. If a company offers you a closed system with some kind of limitation, run!
So who will win? The companies that are based on the development of software with specialization in video over IP, these are the companies that will continue to grow in the OTT market, are those that have the experience for development in different mobile platforms with emphasis on user interfaces and extensive knowledge in the needs and requirements in streaming services.
This combination is the "key element" to succeed when you decide which OTT industry software development partner is right for you.
*Antonio Calderón is COO & Co-Founder of Streann Media
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