For streaming, another advantage is that with vMix you can make up to three simultaneous broadcasts to different servers, making it a very interesting solution for events that require several different channels of broadcast.
Juan Pablo Morales Sarmiento*
Although unnoticed by many experts in Live Streaming, vMix has been taking an incredible position in the market as an easy-to-use solution for video production and streaming broadcasting, as well as for the recording of live events and even for a master broadcast of a television channel. Although it was already well known in Europe and the United States, it was not equally popular in Colombia or Latin America, where it is just beginning to be known.
Its history dates back to 2006 approx., in Australia, created within a company dedicated to hosting and web development, but it was not until the most recent years where its development and use has been gaining strength in the LiveStreaming industry, thanks to its versatility and its specifications, such as the ease of mixing remote transmissions and virtual calls, the control of Pan-Tilt-Zoom or PTZ cameras, as well as the use of NewTek's NDI technology, which allows the transmission of video in high quality and low latency over wireless networks, among others.
Its latest version really is impressive for its stability, versatility and ease of use. Undoubtedly, cutting-edge technology for the television industry that competes against traditional production solutions.
With versions ranging up to $1,200, which supports up to 8 simultaneous calls, 4K, replay, and several simultaneous recordings, vMix also offers a free version for beginners and that is not far behind.
Something that is very interesting is the color correction utility for all video sources. Most streaming production systems had not included a professional mechanism to intervene in the gain and saturation of the cameras, something that vMix easily solves.
The graphic composition, the use of overlays and chroma keys of the tool, allow the production to give a bill of high quality and impact to engage audiences. The integration with social networks for its graphic utilities are also one of the most surprising utilities for its ease of use, thanks to an addon designed for this purpose.
Another feature that differentiates this system from the market is the possibility of controlling PTZ cameras directly, using the mouse or even controls of video game consoles, which with the use also of NDI, allow cleaner and controlled productions.
Undoubtedly, the jewel of vMix comes from its own origin. The possibility of including multiple calls or video conferences to the production, something that could traditionally become a headache for the technique during the production of live events, in remote television events and even radio.
With the possibility of including up to 8 simultaneous calls and the possibility of composing the image in different ways, vMix gives a blow in the market with the quality that it does, with a latency impossible to detect and almost impossible to overcome for that price.
For streaming, another advantage is that with vMix you can make up to three simultaneous broadcasts to different servers, making it a very interesting solution for events that require several different channels of emission and that do not recode from the server.
With everything desirable within a production and blending system, what remains to be expected is what comes next. The challenges of the audiovisual industry are at the mercy of time and the speed and acceleration of technological changes and our ability to adapt.
And for the most professional we can not leave unnoticed the vMix ProductionBot, an all-in-one system that has everything you need integrated. A solution that I had the opportunity to know last year and to be able to use it in productions for a couple of months and of which I have the best comments in usability and performance. One of the solutions for streaming that have surprised me the most in recent years and that is worth knowing.
Challenges
Technology and its accelerated advancement has opened paths for us to forget about the strictly technical and to be able to concentrate on what is really important: the message and communication.
5G will power the change of the entertainment industry and there will be space for all creators for all industries, and the experiential pillar in each of them will take more and more strength.
Opportunities for creators and experience development companies will make their way every day as 5G becomes more and more covered. Gaming and its structural concept will surpass its own industry to begin to be used with greater coverage in other areas such as education and marketing.
It is a good time to undertake technological solutions oriented to entertainment and marketing, based on machine learning, AI, IOT and AR.
*Juan Pablo Morales is a Consultant, CEO and Founder of Nuevos Medios Entertainment. You can contact him through his Twitter account @JuanPMoralesS
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