Brazil. Data science is no longer just a tool used by research institutes, but has become a valuable asset for many companies, particularly so-called technology companies. In the audiovisual market this is no different, and the use of this instrument is already driving the production, distribution and new investments of content.
This and other topics will be discussed in the panel "Big Data, Analytics and Audiovisual New Business", which will be moderated by engineer Hugo Nascimento, CTO of AD-Digital and member of the SET Technology Committee. The panel will take place from 11 a.m. to 12:20 p.m. on August 28 at set's 31st Technology and Media and Entertainment Congress.
"Big Data has obviously become a topic of great relevance for the media and entertainment industry, as video-related data has become critical to understanding the user's profile and, in turn, the companies that generate the content. Media companies use them to define the next steps in their business or the content they should produce, that is, the information generated through the use of platforms or even the content that users consume defines what companies produce and distribute, and indicates where they should focus their investments, "said the executive.
Nascimento will guest host Washington Cabral, IBM's Media and Entertainment Technology Advisor. He will talk about "Big Data as an element of Industry 4.0 applied to the creative sector", and will showcase IBM's market vision for using data to meet business needs.
Nascimento argued that the topic is relevant to all audiences. "Big tech companies, like Facebook, Amazon, Netflix and Google, are becoming data companies. And that has become the most important asset in this market. Anyone dedicated to this topic will gain a lot by joining this panel." "He says.
The SET Congress expects to bring together 2,000 participants who will attend more than 50 panels and 200 conferences in four days of the event. The congress will be held from August 26 to 29 and the fair from August 27 to 29.
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