Latin America. In the region, all types of radio — whether traditional or online — should have streaming service. Although it is estimated that up to 80% of the stations transmit their content virtually, this number should reach 100%, said Juan Punyed, Director of Sales for Latin America and Canada of Telos Alliance.
"IP radio or streaming is present in 80% in all radio stations and should be 100%, because the world wants to listen to Latin American music, even small, very regional radio stations with native music should have streaming output. Even if they are very small, they would have the possibility of being heard by 7 billion in the world, it is a large number of listeners," he said.
And he considered that a determining element to have the permanence of the listeners is to have suitable audio. "You have to have a good sound, we have processors for streaming, for the internet, what is called Z/IPStream. When you're streaming, the ones that sound best are the ones people are going to be listening to, similar to FM."
Punyed added that they have options for all needs. "There is also a podcast and we have a solution for them with Minnetonka, many people have morning programs that are fun, those have to be reused and taken out as a podcast on the website and we can do it with Minnetonka programs. We have a podcast solution to sell or rent for $199 a month."
Text written by Vlad Martínez, special for TVyVideo+Radio.
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