International. In the framework of the CES fair, which was held in Las Vegas, the LG company presented one of the main novelties of the expo, the first rollable Oled TV.
The Signature Oled TV R (model 65R9) combines technology, with image and sound quality. The user experience offers home viewers endless possibilities to design their perfect viewing space.
Since the beginning of the modern era, TV screen sizes have steadily increased as resolution improved, and consumers demanded a more immersive viewing experience.
Compensation came in the form of a large black rectangle that dominated the room when the TELEVISION was not in use. Even the most advanced projection TVs have never been able to deliver the contrast or deep blacks that consumers demanded.
In an effort to make large TVs less visible, manufacturers have been racing to create even thinner screens, focusing on designs as aesthetic as they are pleasing.
With the unveiling of LG Signature Oled TV W at CES 2017, LG eliminated the traditional concept of a TV, focusing on screen simplicity. Dubbed the Wallpaper TV, LG proved that a TV could deliver performance, subtlety and beauty all at the same time.
Now LG has created a TV with a display that uses flexible revolutionary display technology that allows the screen to roll up and back when needed. The "R" in the new LG Signature Oled TV R is all about creating a revolution in home entertainment and redefining space through its ability to go up and roll at the touch of a button.
LG's roll-up Oled TV is a real game-changer, freeing users from the limitations of the wall and allowing them to curate their own personal space. This equipment can be transformed to offer three different display options: Full View, Line View, and Zero View.
In Full View offers a large-screen viewing experience that reveals the full extent of contrast, depth and realism. Users can use their own voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup in 2019, and Apple AirPlay 2 and HomeKit support.
In line view it is partially unwound, allowing the management of specific tasks that do not require the full screen of the TV. In the line view, users can choose from features like Clock mode to check time and weather, frame mode to enjoy family photos shared from a smartphone, Mood mode to create a more relaxed atmosphere, as well as others, such as Music and Home Dashboard.
When in zero view, all 65 inches of the LG Signature Oled TV R are hidden. Users can enjoy music and other audio content that resonates from the 4.2-channel, 100-watt Dolby Atmos audio system.
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