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Colombian radio must analyze challenges to remain a leader

Colombia. In Colombia the population is radial, it is sound, it always seeks the emotion generated by the radio. It is also recognized as one of the best radio stations that exist in Latin America, both in terms of content production and implementation of technologies.

That is why, according to Dora Brausin, deputy director of Radio at RTVC and who led the organization of the 12th Radio Biennial in Bogotá, Colombian radio needs spaces to dialogue about what it is doing, look at other experiences, ask questions, enrich itself.

"The Biennial sought an agenda that contemplated the diversity of radio, because all topics fit on the radio. But in organizing the program we ask ourselves what are the challenges that radio has. It has challenges in the whole technological issue, not only from how it implements, but how it solves problems from technology. How to make radio appropriate by citizens, how to promote that appropriation. How radios generate content that addresses problems in which we are moving today, such as migrations," he said. 

Among the guests, both national and international, who were part of this version of the Biennial were people who are doing radio, others who are outside the context of radio, people from other media and even music producers who understand that radio is not only to broadcast music but the platforms through which artists move, as well as collectives that are doing radio.

- Publicidad -

Dora Brausin added that although today Colombian radio is recognized as one of the best radios that exist in the region, radios in Latin America, particularly in Latin America and Colombia, have many challenges in light of all the transformations that are being experienced. And if the Colombian is the best radio, she has the challenge of asking herself what she has and what else she may need to be able to strengthen herself.

"In Colombia we are radio, we are sonorous, we always look for the emotion generated by radio. From the local level, community stations are very important, indigenous communities seek to vindicate themselves through radios, in schools they are resolving many conflicts through school stations, universities have enormous challenges and are thinking and building questions about how to connect research and science with everyday life, with people's lives," concluded Dora Brausin.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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