Colombia. Three visual presentations, nourished and very generous, showed new ways of telling stories: from TV to games and interactive novels, audiovisual narrative processes were known that serve as an example for new projects. These were the #FavoriteTips of the second day of the BAM Talks:
During the day there was an interview with Josh Weinrobe of Turner: "10 methods used by Turner to restructure its children's television products, based on digital media and video games. His 10 tips were:
- Think like a child to achieve the best usability.
- On the platform you choose as a flag, do it well with quality and good image.
- Do not always think about TV first, sometimes digital prevails and the game goes before.
- Keep the linear and digital team very articulated to always tell the same story.
- Hire people with passion who conform to topics they don't master.
- Keep the core business as a foundation and innovate without expecting the same revenue in the short term.
- Introduce the culture of innovation in the company, generating an environment for risk.
- Do not rule out 'gamification' as an 'engagement' strategy for the public.
- Think of a global business always adapted to the local flavor.
- Have intellectual property to "reuse" over the years.
Joseph Unger of Pigeon Hole Productions and Juan Diaz of Kosmology talked about 10 ways in which world building is taking audience engagement to a whole new level. The World Building technique effectively involves audiences to:
- Create a world in which history can unfold naturally.
- Establish a new way to collaborate in teams in which ideas are not necessarily protected.
- Involve multi-disciplinary approaches.
- Unleash a narrative immersion that engages the audience as a master's degree.
- Create "adventure hooks" including unfinished stories to be completed.
- Work with worlds that are close to people's organic reality.
- Letting stories emerge (rather than impose them)
- Originate infinite concepts that can be used in multiple platforms, times and franchises.
- Appropriating shared dreams
- Make a positive real-world impact from digital (and back)
The day ended with 10 keys to take into account to "transmediatize" a film, by Josette Normandeau of Idéacom International Inc & Zenith ABC. Based on the Apocalypse case study, here are the 10 ways this project was "transmediated":
Having as a starting point a documentary series of 5X52"
Developing a second screen series for young people
Creating a docudrama in interactive animation
Telling the story on social media
Shaping interactive educational content (books, quizzes and pedagogical tools)
Generating a real place: the Apcalypse Universe
Writing many specialized publications (magazines, blogs, influencers)
Providing special content for the own website and that of partners and associated televisions.
Developing a video game: The Soldier's Experience
Do it 360º by articulating all the previous layers within the same story.
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