WALLDORF (GERMANY), 6 Jun. (EUROPA PRESS) -
SAP announced on Wednesday its intention to buy the firm specialized in e-commerce technology Hybris in order to accelerate customer proximity and knowledge through all channels.
The firm explained that, upon completion of the transaction, which is expected to close in the third quarter of 2013, and subject to regulatory approval and other conditions, Hybris will operate as an independent business unit and maintain its current management team, led by CEO Ariel Lüdi and Chairman and Co-Founder, Carsten Thoma.
Hybris, founded in 1997 and headquartered in Zug, Switzerland, is the e-commerce software company that is growing the fastest"time around the world, the firm said.
According to co-CEOs Bill McDermott and Jim Hagemann Snabe, Hybris puts SAP at the "forefront" of the consumer economy. "With Hybris, SAP has made a decisive move to improve customer relationship management and define the next-generation customer experience."
SAP explained that, with an estimated value of 37 billion euros, the e-commerce technology market is experiencing rapid growth, especially as companies have to adapt to changing customer behaviors through the Internet, mobile devices, stores, contact centers and other points of contact between company and customer.
