International. CNN Latino is the new commitment of the media group with which it wants to reach Hispanics living in the United States, having as its first focus those who live in Los Angeles, a potential audience of 14 million people.
And although he did not specify a deadline, the media group hopes to reach cnn Latino throughout the country. At the moment it will start through a local channel of open signal and with contents in English and Spanish.
Cynthia Hudson, vice president of CNN en Español, said that "CNN Latino is aimed at people who speak English and people who speak Spanish, families who are looking for something relevant."
CNN's new project marks the start of broadcasts by free-to-air channels, as its other channels operate directly through subscription television operators.
On the contents, the group clarified that it will transmit eight hours of daily programming, which will be distributed between local productions and the retransmission of some of the contents that are currently broadcast on the CNN en Español channel.
This new PROPOSAL by CNN is supported by the percentage of households that have subscription television in Los Angeles, which reaches 50%.
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