In your lecture What are we talking about when we say digital television?, John Footen shared some opinions on the factors that are generating the greatest changes in the media and entertainment industry.
Footen made a number of predictions, among which Highlight: Major Media Companies Will Have to rethink their distribution agreements and rebuild their infrastructure to accommodate the demands of multiple distribution platforms.
He also predicted that in a short term companies media will turn the creation of communities based on their contents on the most critical element of their distribution strategies. The media will promote an explosion of proactive community building efforts.
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