The insertion of commercials in Cable signals have three different forms of Implemented:
- Insertion of commercials automatic, during advertising spaces.
- Insertion of commercials manual, during advertising spaces.
- Insertion of commercials manual, during programming.
Infrastructure
and operation
Automatic commercial insertion during spaces
Advertising is produced on cable channels and is based on
in the detection of cue tone that send the signals. There's
approximately 20 signals of the total grid of the
cables that send cue tone. How to implement
this is illustrated in Figure 1.
The cue tone detector will receive the start signal and the end of space signal Advertising. The commercial server will be responsible for issuing the commercials at the moment that the cue tone of start and according to the previous schedule. The matrix inserts each trade on the corresponding signal according to the schedule Prior.
In this design, the function of the operator is limited to uploading the commercials on the server, program on which channel and in which time window each will leave commercial and issue the emission reports as certification of the issuance of each commercial.
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