Mexico. Given the opening of new free-to-air TV channels in Mexico soon, VSN plans to support these stations to optimize their processes and provide them with cutting-edge technology, explained Roberto Duif, Sales Director for the Americas of the Iberian company.
"On the one hand they will need to expand what they have or cover more and this has two implications: on the one hand you can choose to expand the existing technology and think that this will give more operational load, with higher costs; or they can be reduced with a new technology. Many of these channels that go on the air or groups that receive the new frequencies are going to consider a technological renewal. Investing to scale up will require an integrated solution. This way they will take advantage of the existing technology that makes the operation of a channel easier and more viable," he said at the booth of Teletec, a company that represents them in Mexico, during Expo Cine, Video y TV 2017.
Duif said: "We have a policy of trying to find more with the tools you have, but at the same time offering solutions that automate and maximize profits. It always happens with a channel that begins - and I am not saying that in a few years when the profitability of this new adventure is seen, they can grow; but a channel that grows has to start small and have a tool that can accompany it in that growth. And at VSN we offer those tools."
He added: "We are looking forward to September and materializing with the new signals, and to lend and help in whatever way we can. With some we are already working on the definition of the possible projects that are coming. I think it's going to boost the Mexican market a lot."
On the company's performance in Latin America, Duif said: "It has always been one of the most important regions for us, obviously because we share the language, we have human infrastructure that can serve the market, 24/7 support in Spanish. Understanding culture and idiosyncrasy gives us a lot of advantage over other competitors who in the end when something happens, can not give the service in the same way. Hard times are when relationships are tested."
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