Argentina. To face the growth of recent years, Pontis Technologies renewed its corporate image. It is a change in the visual identity that responds to the renewal, constant updating and growth of the brand.
"The identity of Pontis condenses and transmits a philosophy built by professionals with a 360 vision of the business, avant-garde and passionate about technology. This process responds to the need to share this concept, motivated by the expansion of Pontis in Latin America and the incorporation of new solutions, that is why we adopted an avant-garde position and transmitted it with this renewal" explained Carolina Almaras, Marketing and Communication Manager of Pontis Technologies.
The corporate image of Pontis evolves progressively accompanying the penetration in the market of IP video and television solutions. The expansion throughout Latin America is reflected in its logo, whose main design guidelines are concretized in the fusion of the letter P and the concept of form of the Latin American continent.
The world is moving towards fifth-generation (5G) wireless technologies and Pontis condenses that premise in the images of Latin American landscapes in which he reinforces the concept of sustainable wireless technologies.
Being a leader in the main countries of Latin America, it achieved a modern logo and easy recognition. Vibrant, high-contrast colors predominate reflecting the innovation characteristics of the digital platforms at Pontis Technologies. Blue brings together the concepts of solidity and robustness of the identity of your product as well as a magenta compatible with the digital trends of the industry.
The change accompanies the total renovation of the website (www.pontis.tv), intuitive and easy to navigate. In this process he added new solutions such as Pontis Smart Wireless, Pontis Media Services (with the CDN platform in the cloud and Web Acceleration) to the already known Pontis TV and Pontis Cloud TV.
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