International. Blackmagic Design has announced that the new Peugeot commercial "Motion & Emotion Taikan Shijou Campaign", was taken with the Micro and Mini URSA 4.6K EF cinema cameras. The spot was also rated with DaVinci Resolve study.
Assemblage K.K., a Japan-based production company that provides production and post-production services for commercials, music videos, corporate videos and movies, created the commercial. Alexandre Bartolo, founder of the Assemblage K.K., is involved in many creative functions such as production, direction, filming and post-production, and led production in the new Peugeot spot.
"In this commercial, a POV shot was used for most of the scene to be able to offer the real experience of a test unit to viewers. That's why we need a small camera," Alexandre said. "We have attached the micro cinema camera to a helmet. It was very important to control the position of the camera as we wanted it to be as close to the level of the human eye as much as possible. The camera body is so small that it fell like a small extension of the lens profile. The small size also allowed for better and more accurate positioning. Another micro camera was also glued to the side of the helmet to record realistic POV images, which worked perfectly. We also added a plate on the helmet so we could move the camera back and forth a bit and change its angle."
It was shot in 3:1 RAW as well as ProRes for recording with an external recorder as a backup. The commercial also includes night shots. The Blackmagic URSA Mini 4.6K was also used for non-POV shooting. Even though most of the shots are POV, they were needed to show the entire image of the Peugeot car. The URSA Mini 4.6K was used to capture the beauty of the car on the road.
To see the commercial made, click here.
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