We explore the future of the audiovisual sector through an exercise of surveillance and technological foresight through dialogue with Artificial Intelligence and validated by an expert
By:
Luis Fernando Gutierrez Cano PhD.
Mg. Luis Jorge Orcasitas Pacheco
In this installment, we will explore the possible benefits of using ChatGPT in prospective studies related to technological advances in audiovisual production. These projections are valuable for gaining additional insights into how artificial intelligence (AI) may contribute to the future of this field.
Although it cannot predict future events, ChatGPT can be a useful tool for generating future scenarios and images. However, it is important to note that collective human effort remains fundamental to chart the path towards these scenarios.
The value of this type of exploration is to detect how this technology can collaborate with the agents of the audiovisual sector in the processes of management and technological innovation. For this purpose, we will carry out a technological surveillance exercise with the engineer Boris Díaz, Master in Management of Technological Innovation, with the aim of confirming what was said by ChatGPT versus the expert.
Engineer Díaz has extensive experience in the television industry, both with professional technology distributors and audiovisual producers, as well as in the technical and engineering direction of Colombian television channels. Currently, he works as an application engineer for Leyard Brazil & Latin America.
In the technological surveillance exercise carried out with Boris Díaz, it is intended to confirm the statements made by ChatGPT. Their knowledge and experience in the technology industry will allow us to validate and complement the information provided by ChatGPT. For the authors it is important to validate the results of artificial intelligence with the help of an expert and to possess scientific rigor. AI can be used as a tool to generate ideas and focus work because of its synthesis capacity and memory of natural language processors.
Validation of what was said by ChatGPT with respect to what was said by the expert
Question: What technologies are emerging in the audiovisual sector?
ChatGPT: The audiovisual sector is experiencing a number of emerging technologies that are changing the way content is produced and consumed. Here are some of the most important technological advances:
Virtual reality (VR) and augmented reality (AR) deliver immersive and exciting experiences for consumers. The audiovisual sector is exploring the creation of content for virtual reality and augmented reality, including films, television programs and advertising.
Artificial intelligence (AI) is increasingly being used in the production of audiovisual content. For example, artificial intelligence algorithms are used to analyze audience data and recommend personalized content to users.
In recent years, live broadcasts have become increasingly popular, and emerging technologies such as virtual reality and augmented reality are helping to fuel their growth. Companies are using live streams to present sporting events, concerts, and other events online.
Cloud storage and cloud computing are changing the way audiovisual content is stored and processed. Cloud services offer a more personalized and flexible way to store and distribute content.
360-degree cameras are enabling filmmakers and content producers to create more immersive experiences for viewers. Movies and TV shows can be recorded in 360 degrees, allowing viewers to explore environments and enjoy a more interactive experience.
These are just some of the technological advances that are changing the audiovisual sector. As technology advances, new tools and techniques are likely to emerge that will further change the way audiovisual content is produced and consumed.
Validation Boris Diaz: ChatGPT's opinions refer more to established technologies than emerging technologies.
Aspects such as VR and AR have evolved to integrate concepts such as Extended Reality (XR) that are already used in the global industry, in Latin America countries such as Mexico lead their implementation in the Broadcast industry, as well as production in 360° sets.
Artificial intelligence has also been implemented three years ago, mainly in the management of digital content and files.
Cloud storage and video streaming have been evolving for quite some time, a process that was accelerated due to the pandemic, and are already processes adopted by most of the industry globally.
What is clear is that technology evolves in the direction that points in content consumption.
Question: What is the technological outlook for the issue of lighting for television?
ChatGPT: The technological foresight for lighting in television is experiencing a series of technological advances that are modifying the way in which audiovisual content is produced and displayed. These technologies include:
LED lighting: LED lights are becoming increasingly popular in the television industry for their energy efficiency and ability to produce a wide range of colors and hues. Moreover, LED lights are also more durable and require less maintenance than other lighting options.
High definition (HD) lighting: High definition lighting allows greater precision and control in the production of audiovisual content. Lights in HD format offer better visual quality, which means images are clearer and more detailed.
Robotic lighting: Robotic software allows lighting technicians to control lights through software and automation. This technique can be especially useful in the production of live TV shows, as it allows technicians to adjust lighting in real time.
3D lighting: This is a 3D lighting technique that uses software to generate a 3D image of the scene. This allows lighting technicians to adjust lighting from any angle, meaning they can produce more complex and accurate light effects.
In summary, the technological outlook for television lighting is very promising. New technologies, such as LED lighting, HD lighting, robotic lighting and 3D lighting, are changing the way audiovisual content is produced and displayed. These technologies are expected to continue to evolve and improve in the near future, enabling TV producers to generate higher quality content with more impressive lighting effects.
Validation Boris Díaz: It offers a clear vision of the technologies available in lighting and their perspectives in the sector.
Even though LED lighting technology has been adopted several years ago, trends such as HD lighting, robotic lighting or 3D lighting, are still evolving and their implementation is not yet massive.
Question: What technological prospect is expected for audio in television productions?
ChatGPT: Audio technology for television is undergoing a number of technological advances that are transforming the way sound is produced and transmitted in audiovisual content. These technologies include:
Surround sound: Surround sound is a sound technique that uses multiple audio channels to create a more immersive sound experience for viewers. Currently, surround sound can be found in formats such as Dolby Atmos and DTS:X, which allow greater precision and control in the production of audiovisual content.
3D sound: 3D sound is a sound technique that uses multiple speakers to generate a more realistic sound experience. 3D sound is increasingly being used in the production of movies and TV shows, and its use is expected to continue to grow in the near future.
High Definition Audio (HD Audio): High-definition audio is a sound technique that uses a greater number of audio channels to provide higher, more detailed sound quality. Currently, Dolby TrueHD and DTS-HD Master Audio are the most popular high-definition audio formats on television.
Immersive audio: This is a sound technique that uses artificial intelligence and machine learning to adapt sound to the user's location and preferences. Immersive audio allows viewers to personalize their sound experience and is an emerging trend in television.
In conclusion, the technological outlook for sound on television is very promising. The introduction of new technologies, such as surround sound, 3D sound, high-definition audio and immersive audio, is changing the way sound is produced and transmitted in audiovisual content. These technologies are anticipated to continue to evolve and improve in the near future, enabling TV producers to create higher quality content with a more immersive sound experience for viewers.
Validation Boris Diaz: Indeed, the industry has begun to become aware of the importance of sound in the quality of content and technology points to more immersive experiences.
Question: What is the technological perspective for 360-degree cameras, VR/AR?
ChatGPT: The technological outlook for 360,VR/AR production cameras is very promising, as the virtual and augmented reality market is expected to continue growing in the coming years. Some of the emerging technologies in this field are:
360 Cameras: 360 cameras are cameras that can capture 360-degree images and videos. These cameras are essential for crafting virtual and augmented reality content, as they allow viewers to move within the image or video and explore the scene from any angle.
Depth cameras: These are cameras that use sensors to measure the distance between objects in a scene. This helps content producers create depth effects and a greater sense of immersion in virtual and augmented reality.
Augmented reality cameras: Augmented reality cameras allow users to overlay virtual images over the real world. These devices are essential for producing augmented reality content, such as mobile apps and games.
High-resolution cameras: High-resolution cameras are essential for producing high-quality virtual and augmented reality content. These types of cameras can capture images and videos with a high resolution, which allows for a sharper and more detailed viewing experience.
Tracking cameras: Tracking cameras are devices that can detect the position and movement of objects in a scene. These cameras are essential for crafting interactive virtual and augmented reality content, as they allow users to move within the scene and control their own viewing experience.
In conclusion, the technological outlook for 360,VR/AR production cameras is very promising, with the emergence of new technologies such as depth cameras, augmented reality cameras, high-resolution cameras and tracking cameras. These devices will enable content producers to create more immersive and higher-quality experiences in virtual and augmented reality.
Validation Boris Diaz: A concept that fits the current situation in the audiovisual industry. On the other hand, it should be noted that trends point to the integration of traditional audiovisual production with virtual production in environments such as the metaverse.
This validation includes the following points: These technologies include virtual reality, augmented reality, artificial intelligence, cloud, live streaming and 360-degree production. However, one expert suggests that some of these technologies are not really emerging, since they have been implemented in the audiovisual industry for a few years. On the other hand, the technological prospective of lighting for television will be analyzed, where technologies such as LED lighting, high definition lighting (HD), robotic lighting and 3D lighting are pointed out, which are changing the way audiovisual content is produced and displayed.
In conclusion, systems based on artificial intelligence such as ChatGPT constitute a valuable tool for academic and applied research. On the other hand, they also pose ethical, privacy, data quality and transparency challenges. To adapt to this new environment, it is essential to develop digital skills, understand how these systems work, be aware of the latest trends, develop soft skills and be willing to adapt to change. By doing so, we can make the most of the opportunities offered by artificial intelligence and address the challenges that come with it.
Text written by Luis Fernando Gutiérrez Cano PhD., and Mg. Luis Jorge Orcasitas Pacheco, professors of the Pontifical Bolivarian University of Colombia.
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