Brazil. This Friday, September 18, Brazilian TV turns 70 years old. In seven decades, broadcast television has not only gained notoriety, but has also expanded its reach and innovative.
In addition to gaining colors, an important milestone was the shutdown of the analog signal and the migration to the digital signal. The insertion of interactive resources also contributed to the advancement of open television in Brazil.
As of 2021, 30% of televisions will have to have on board the interactive function of the Brazilian standard of digital open television, Perfil D do Ginga (DTV Play).
With DTV Play, news, soap operas, reality shows and commercials will have a much more interactive and modern bias. Viewers will have experiences similar to those currently found on streaming services.
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