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Pinnacle Broadcast tells a 25-year story

Brazil. Pinnacle Broadcast, multi-brand distributor, completes 25 years of the Brazilian market. It was a pioneer in the distribution of the main brands in the audiovisual market and today has dedicated commercial offices to serve resellers and important customers such as television stations.

With all the knowledge and experience, Pinnacle Broadcast has a specialized technical assistance dedicated to supporting all the products of the factories it represents, so that distributors and customers have all the technical advice when necessary.

Since its arrival in Brazil, Pinnacle offers this differentiated service to all customers and users. In the 2000s, Pinnacle began as "Pinnacle Home", a cultural and service center for products from the powerful Pinnacle Systems factory.

Today, acting in Brazil, the CEO of Pinnacle, Dr. Ricardo López, started with the first Pinnacle Home in Argentina, but with all the evolution and growth of the Brazilian audiovisual market, he brought to Brazil the experience in this technical area, performing technical assistance for all branded products.

- Publicidad -

"It was a great challenge to get the Pinnacle Systems plant to accept any and all repairs to their products made locally with our trained technicians. Today we are following this same challenge and we are growing a lot with our Pinnacle Transmission Technical Assistance, where we support and maintain products of the main brands of the moment, such as the giant Blackmagic Design, where we are the only ones in all of Latin America to offer this service authorized by the factory, "said CEO Ricardo López.

Pinnacle Broadcast operates today throughout the country with the main and most important resellers of the audiovisual market in Brazil. From resellers specialized in the Pro-AV, Streaming markets to broadcast solutions and project integrators.

The company is present in the main events, fairs and exhibitions in the national and international market. Participate in Road Shows with its resellers, in conferences and workshops, sharing as much knowledge as possible. In addition to being present at the main world market fairs such as NAB Show, InfoComm, IBC, Caper, Telemundo, among others, always looking for information to disseminate with all customers and partners in the audiovisual market.

Today all distribution to Brazil and some Latin American countries is done through its central warehouse, strategically located in Miami, which facilitates all logistics to serve faster and offers the best costs for resellers to serve their customers with competitive prices.

The recognition of Pinnacle Broadcast's work occurs naturally, being sought by new factories around the world to distribute their products with all the work already developed and conceptualized, through marketing, training and insertion of new products in the market, so that users can understand and trust simply and effectively.

With a technical and commercial team, Pinnacle continues to grow, even in times of crisis throughout Latin America. This comes from always being alert to market changes and the affection and commitment that the Pinnacle Broadcast team has with its customers and partners.

"We are a family that always cares about the well-being of others. We are very happy and proud to be able to help," concluded Ricardo López.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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