Brazil. During the most important broadcast fair in Brazil, the company Bitmovin presented its solutions, including the expansion of each product they offer. They continue with three main products, for coding, player and analytics to improve the quality of service and user experience.
Thomas McCarthy, sales director for Latin America at Bitmovin, stressed that in each product they are deepening the scope more and more. "There's something that's very interesting and very popular today for people and that's lowering the latency that exists at live events, like football matches, to have the same latency in broadcast, cable, satellite and IPTV."
He added that in the analytics part, the information that customers can take to ensure that they are offering the best possible service is expanding. The list continues to expand to improve the experience and confirm if your CMAF is working properly.
"We have several clients who have taken this information and have made adjustments in the preparation of their content, in how to deliver the content to end users, improve networks, something really very effective and that have happened in events as important as the World Cup," he continued.
In Latin America, Bitmovin is working with leading broadcasters in Brazil and Mexico, as well as companies across the region. In 2019 they have experienced a good year of growth both in values, consumption, quantities and new customers through all the products they offer. "It's been an excellent year for Bitmovin in Latin America," concluded Thomas McCarthy.
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