Peru. The Coordinator of Local Media of Peru, Medios Perú, a union that represents more than 700 radio and television stations that operate locally and regionally throughout the country, expressed its total rejection of the Law that prohibits the hiring of state advertising in private media.
The following is the guild's pronouncement:
We regret the decision of the Board of Spokespersons to exempt from a second vote of the aforementioned norm and we request the Executive Branch to observe the autograph of law and seek formulas to regulate state advertising and not prohibit its dissemination in private media.
We ask the Executive for a better regulation of state advertising, so that public investment is not concentrated in the large media of the capital, but is distributed in the media of the interior of the country under new criteria and taking into account the reality of each region or city.
We urge the Congressmen, representatives of our regions to pronounce themselves and promote a new formula of public investment in advertising, taking into account and including local and regional media throughout the country.
In several provinces and cities the state media do not have a presence or are the least preferred by the population. Access to social networks is limited and deficient, therefore, they are not the best channels to disseminate issues of interest to all Peruvians.
Finally, we express our concern that when this Law is approved, the work done by our organization in the last two years to make state advertising more inclusive with the provincial media is truncated; however, our struggle and management will continue in the same line, seeking to have the attention of the State in an equitable manner and without discrimination.
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