HD production: the sooner the better

Although the adoption of HD by producers and consumers has been slow, everything indicates that the market is heading safely towards its consolidation. That's why Latin American programmers must be prepared for when that happens.

The High TV Market Definition in America is moving. The number of hours of HD airing on terrestrial TV increases day after day Day, Pay-TV providers offer a reasonable assortment of feeds in HD, several satellite HDTV providers have appeared and most importantly people are buying receivers capable of handling HD signals.

But as long as the consumers tighten their belts to buy televisions whose minimum cost is about US $ 1500 although the most popular models are around US$ 3000, the another side of the coin shows a less encouraging picture. The Free-to-air TV industry is still looking for ways to accommodate the new DEADLINES set by the FCC for digitization total terrestrial TV in the United States.

For better or worse, the HD services have become the main attraction of the entertainment industry for gringo viewers, many of whom will hire during this time services of Pay TV with costs that are around US $ 100 per month to be able to get the juice out of their new TVs.

But although the transmissions in SD with multicasting and rich content have generated a loyal audience, most users want HD. And ride HD production plants are expensive. Very expensive. The expensive enough to put the stations that a few years ago considered the idea of digitize your operation but continue producing in SD.

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The TV Industry in America Latina also has some movement in this line. The digital cinematography supports have taken firm foot in the commercial production market, while the most major soap opera factories begin to produce in HD, and in the larger markets the possibility opens up that sports productions appear in high definition that most users will see in SD, analog SD, of course.

But migrating to HD is harder for us. The technical and financial problems of the Americans are the same ones we face perhaps aggravated by the need to move in markets with weak currencies and audiences little adept at platform changes. But the evolution of the North American market forces us to project the future of our industry to remain viable.

This time we can't leave this one called in empty words. Within the framework of the integration of Markets, Latin America is fertile ground to become a peripheral market, but very attractive, for pay TV United States. We have a thriving consumer base quite limited, that sooner or later you will decide what you want consume HD and will start acquiring HD programming at suppliers who can offer it to you as soon as possible.

It is foreseeable that for some years, the honeymoon of consumers with the High definition leads to a significant change in habits of the typical viewer, who will very possibly begin to devote more time to your brand new HD TV and move further away from the local offer, which will make things more difficult for our free-to-air TV.

Let's add to this another trend that may become a risk factor: demographic evolution U.S. Will Make Latino TV Content Grow every day more... which will convert the big producers of the North American market in direct competitors of the local channel programmers for Pay TV. How close there are local developers to implement a migration to HD, which allows them to compete (or seek alliances) in these conditions?

Market movements they send a clear message, which we can express with a phrase of our grandparents: it is better that we start making decisions quickly, because the one who goes to Seville... ”.