Latin America. DTS launched AutoStage Broadcaster Portal, which allows broadcasters to access listener interaction data, the only independent global media deployment platform for the automotive industry.
Powered by state-of-the-art AI, it delivers connected audio, video and radio content for more than 52 connected car models worldwide by combining seamless linear streaming with content over IP, providing a powerful personalized in-vehicle infotainment solution.
The DTS AutoStage system was designed to deliver a visually rich and safe immersive entertainment experience in the connected car, with a focus on delivering a globally connected radio experience.
The DTS AutoStage system's radio mount is unique in scale and capacity; In addition, it allows broadcasters to have editorial control of the content while offering the user a rich and consistent experience, with the added benefit of knowing the behavior of the listener through analytics.
With the launch of DTS AutoStage Broadcaster Portal, each broadcaster can, for the first time, gain insight into how their listeners interact with their content from the car via an easy-to-use dashboard.
DTS AutoStage portal data available to broadcasters includes:
• Geographical definition of the audience.
• Locations and roads most traveled by the user.
• Performance of programs, including the most popular formats and content.
• "Heat map" of shops, showing shopping locations close to the station's audience.
"Radio continues to be the number one source of in-car entertainment and to maintain this trend in user experience, we will make stations more recognizable and engaging to increase listening time. DTS AutoStage Broadcaster Portal enables a whole new level of data insights for broadcasters to connect with their target audience and generate new revenue opportunities with brands and advertisers," said Joe D'Angelo, Senior Vice President, Broadcasting and Digital Audio, Xperi.
Xperi, through its broadcast technology platforms such as DTS AutoStage and HD Radio, is uniquely committed to delivering extraordinary experiences for stations to retain their special bond with the communities they serve, enabling connections with their audiences no matter where they consume their content, while personalizing content discovery and future-orienting radio with a constant stream of broadcast innovation.
Radio stations can access the DTS AutoStage Broadcaster Portal at no cost, whether they are broadcasting via digital or analog, by registering through the DTS AutoStage Brodaster Portal on Xperi.
Leave your comment