Colombia. New ways of creating, being authentic, simple, honest stories that connect audiences were some of the conclusions of the panel "The transformation of content in the digital world" on how to change the way of creating and distributing content, which took place within the framework of Andicom 2016, which featured Casey Neistat, one of the most recognized producers of the medium, director, film producer, creator of digital content for HBO, Google, and co-founder of the social network Beme.
The panel was also attended by Néstor Oliveros, Producer of the series Los Puros Criollos; Carlo Guillot, Producer of Don Quixote of the Milky Way, which can be seen on Netflix; and Ángela María Mora, Director of the National Television Authority (ANTV). The moderation was in charge of Luis Fernando Velasco, editor of a renowned fake news portal.
Initially, a talk was given with Neistat, one of the forerunners of "high impact" advertising on the web. He is currently considered one of the most authentic audiovisual filmmakers for the Internet, who illustrated with videos how was his beginning as a video producer in years when YouTube did not yet exist.
Before entering the technology space, Casey was an established figure in the art and film world, primarily known for his groundbreaking video work and jumped into show business for his short film "Del iPod Dirty Secret," which became a viral product long before YouTube's launch. He went on to produce two feature films, winners of the John Cassavetes Award at the 2012 Independent Spirit Awards. He wrote and directed the New York Times critically acclaimed HBO series "The Neistat Brothers."
Neistat urged content creators to be creative and break paradigms, as the audience is now flooded with multiple screens and has a wide range of options to watch. Hence, it is important to be authentic, because young people respond to what is real and do not accept mediocre content. Additionally, this new generation of millennials no longer consume television because of the large amount of advertising and they demand content that allows them to enjoy.
And Neistat knows the subject well, because not in vain produces about 520 videos in 500 days, which every week has about 3.5 million views a day on its own channel, and is always seeing the opportunity to make spontaneous videos, "because now the content is secondary, because in reality the primary thing is the relationship you have with the public", pointed out the creative.
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