Latin America. 
Snell Advanced Media, SAM, announced that Alberto Santana has joined the company as Regional Sales Manager, effective february, reporting directly to Felipe Andrade, Regional Director in Brazil.
Santana, a broadcast industry veteran with 14 years of experience, joins SAM after successful roles from Sony, Grass Valley and most recently at Ross Video. As SAM continues to build its activity in the region, Santana's in-depth industry knowledge and experience will help drive higher levels of business.
Santana is responsible for the development of new markets and the management of channel partners and system integrators in the region. He holds a degree in Electronic Engineering from the Escola de Engenharia Mauá, and a Master's Degree in Business and Administration from fundação Getúlio Vargas - FGV.
"SAM has been very aggressive in the market and has established a strong team and resources in LATAM, which is the key to partnering with customers and the success of the business," Santana said. "I am very happy to be with SAM and the LATAM team."
For his part, Felipe Andrade, Regional Director – Brazil, commented that "We are very excited to have Alberto as part of the team. " Our goal has always been to create a close relationship with our customers and help our business partners grow. Our products are well known for their quality and technology, and we have shown in recent months that we are moving in the right direction, with local resources and the development of competing solutions."
The Latin American region continues to offer significant opportunities for the company as it seeks to expand its presence and full range of products and solutions for regional customers.
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