The platforms to access audiovisual content that Colombians consume the most continue to be Netflix with 28% and YouTube with 17%.
CRC
The Communications Regulatory Commission, CRC, published a new version of the Study "The role of OTT services in the communications sector in Colombia" that shows the general overview of the preferences of possession and use of Over The Top services, OTT, as well as their dynamics and their relationship with traditional communications services in Colombia.
This is the fourth version of the periodic study that has been developed since 2018 on the role of OTT services in the communications sector in Colombia. On this occasion, the document includes for the first time an analysis of the consumption of these services at the business level, providing a more complete x-ray on the status and evolution of users' preferences for possession and use of OTT services compared to traditional communications services in the country.
Over The Top (OTT) services are those that allow the transmission of content such as audio, video and text over the Internet. Some examples of these services are communications applications such as WhatsApp, Facebook Messenger, Zoom or Telegram, or audiovisual platforms such as Netflix, YouTube and Disney+, among others.
What were the consumption habits of Colombians for traditional and online communications services in 2022?
According to the study, the television continues to be the device with the most presence in homes in the country, also concluding that 4 out of 10 households have Smart TV, a figure higher than the proportion of laptops (3 per 10 households).
65% of the people surveyed said they make calls from their cell phone using their operator and online applications, while 28% said they make calls only through the operator and 7% only through applications.
Among the online applications available for the exchange of messages and calls, WhatsApp continues to be the most used both for calls or video calls and for sending instant messages by Colombians. Other apps used for sending messages are Facebook Messenger, mostly used by people under 46 and Instagram chat by under 36s, as well as Snapchat and Discord by those under 26.
In terms of audiovisual services, of the people who declared having a television at home, 54% mentioned having the subscription television service, while 24% with analog television and 22% with Digital Terrestrial Television (DTT). The national content that people consume through these television services is mostly news.
The platforms to access audiovisual content that Colombians consume the most continue to be Netflix with 28% and YouTube with 17%. Of the people who say they access audiovisual content through online applications (42% of respondents), 38% say they do not watch national television programs, while 26% and 20% say they watch movies and series, respectively.
What services did companies use in Colombia during 2022?
The computer and the landline are the most used communication devices in companies. 9 out of 10 have desktop computers, while 8 out of 10 have laptops. In turn, 9 out of 10 companies claimed to have paid mobile and fixed telephony services.
34% of companies make use of applications for video conferencing and making calls, however, only 14% have a paid service for video conferences and 11% for call application, the others make use of this service for free.
In terms of postal services, the household segment continues to show a low use of shipments (8% sending documents and 11% sending packages). On the other hand, it can be seen that 62% of companies need to send documents physically, while 59% declare to make mass mailings of invoices and statements by e-mail and 61% send packages. Likewise, it is observed that the use of applications for these shipments is not widespread within companies, while only 9% send documents and 8% send packages through them.
In terms of advertising, the study shows that 38% of the companies surveyed claimed to make investment in advertising, with greater participation in digital media (77% of the investment is made in these media), with Facebook being the medium where more is guided with 62%, followed by Instagram with 58% and YouTube with 16%.
"With the publication of this new version of the study, the Commission continues its exercise of periodic monitoring of the consumption trends of OTT services in the country and its relationship with traditional communications services, which constitutes valuable information for the development of regulatory activities and an input for the development of public policies and new analysis and research by other entities. industry, academia and other stakeholders," concluded Nicolás Silva Cortés, Executive Director of the CRC.
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