Chile. The National Television Council, CNTV, conducted a survey that revealed that 52% of children between 6 and 12 years old watch audiovisual content without adult supervision and that the majority of preschoolers (52%) choose those programs they consume.
The "Television and Childhood" survey, whose results were released this morning by the president of the CNTV, Carolina Cuevas, revealed that the Internet is consolidated as the main source of supply for the children's audience and also for the adolescent public.
"Television, given its massiveness, has a great opportunity to enhance its social role and take charge of this audience that has been neglected and that has moved towards platforms with multiple contents and, therefore, multiple risks," said the president CNTV.
And he added that, "as CNTV, we will continue to contribute with quality content that entertains and educates children according to their ages and needs, either through the CNTV Fund or CNTV Infantil."
Streaming apps are preferred by 68.2% of children and teens. It is followed by YouTube with 50%.
Preference for YouTube is higher in preschool audiences (71%), versus children's TV shows (18%) and children's apps (8%).
Parental controls
The CNTV study reveals that 52% of children between 6 and 12 years old watch audiovisual content without adult supervision, a figure that reaches 27% in the case of preschoolers.
Most children choose the audiovisual content they want to watch, even among the younger ones. 80% in the case of children between 6 and 12 years old and 54% in the case of preschoolers.
"The Internet has relegated paid channels and streaming as a preferred source of content. In particular, this happens with the preschool public, which calls us to be alert," warns the president of the CNTV.
The report shows that 22% of adults are unaware of parental control tools to monitor content and 32% say they know them, but do not use them. Even 58% say they do not use parental control tools, "because I trust what children see."
Men, unlike women, are more permissive. They declare to a greater extent to allow unaccompanied viewing (54%) and that children and adolescents choose the content they see (78%).
"Adults must understand that childhood is a critical period in which audiovisual content influences both positively and negatively their identity, their present behaviors and their adult life," explains the president of the CNTV.
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