Brazil. Bitcentral announced a reseller agreement with Foccus Digital to distribute Bitcentral's news production suite, Core News, and the automated master control system, Central Control, in Brazil. The agreement, which considers Foccus designated as a value-added reseller, involves the technical support of Foccus' highly trained team, pre-sales and sales.
Core News provides a sleek and efficient way to handle news production and is optimized for tasks that are vital to keeping critical newsroom operations running smoothly. It is trusted by more than 450 channels in North America and more than 1,000 media operations worldwide, providing unparalleled levels of reliability and agility in ingestion, asset management, and live production.
Meanwhile, in the playback environment, Central Control provides a more efficient and cost-effective way to launch channels that meet the high demands of today's television. It offers more flexibility to broadcasters through its modular approach, in which integrated components for playback, asset management, storage and ingestion can be easily added to meet different customer needs.
Bitcentral has built a very strong customer base in North America, along with a reputation for operational excellence and 24/7 support that is essential for anyone working in a live, always-on news production and broadcast environment. Bitcentral's expansion strategy in Brazil, led by Amaury Silva, Sales Director for South America, will provide the same high level of top-tier localized support and logistics to local broadcasters, with Foccus playing an integral role in achieving this.
"Our reseller agreement with Foccus is great news because it allows us to invest in a region that is a core part of our growth strategy," said Sam Peterson, General Manager of Bitcentral's Core Products Business Unit. "The size of the market makes Brazil an obvious target for our expansion, but we know that supporting broadcasters while producing and managing content until the launch and maintenance of live channels is a complex business. We need strong local partnerships to provide the necessary support. Foccus has years of experience in broadcast technology in the region and a wealth of experience that matches ours."
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