Latin America. Kinetiq and VSN have collaborated to integrate Kinetiq's Teletrax watermark technology into the VSNExplorer Media Asset Management (MAM) system, as a requirement of a common project and in order to monitor the use of distributed content.
Companies have implemented tagging in specific workflows, such as VSNExplorer MAM, designed to distribute watermarked files and seamlessly integrate metadata flows between VSN and Teletrax systems. In addition, VSN is also working on the implementation of an asset update workflow, which will allow metadata for assets archived in Teletrax to be edited from VSNExplorer, and changes to be automatically reflected in the Teletrax system.
"The collaboration and integration with Kinetiq's Teletrax® technology has not only been a success, but also allows us to familiarize ourselves with the cutting edge of content watermarking technology and once again demonstrate the great integrability of VSN systems," said Aaron Lopez, COO of VSN.
Kinetiq's Teletrax technology recognizes brands in television (cable, satellite, terrestrial) and Internet (social media, live streaming) content and generates instant reports for their owners, who can use the information for various purposes, such as contract fulfillment, competitor analysis and market intelligence. This technology enables edits (each second has its own watermark), compressions, scaling and rotations. Currently, Teletrax oversees the broadcasts of more than 2,100 television channels in more than 85 countries and various social media platforms.
VSNExplorer MAM is VSN's state-of-the-art Media Asset Management system, a web-based, scalable, open and flexible solution that offers all the necessary tools to manage and orchestrate the complete media lifecycle of any Broadcast & Media company, private corporation or public institution, from cataloging to advanced content search, preview and editing, quick retrieval, and archiving.
"Collaborating with leading broadcast management solutions like VSNExplorer is key for Kinetiq, as it ensures that the integration of watermark technology into the customer's workflow is seamless and efficient," explains Hélène Chabran, SVP Revenue at Kinetiq.
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