The Internet is filling up with a varied video offering. The most of low quality and according to the Youtube model. The traditional broadcasters would not have to feel these models as a direct threat to its business model, although without a doubt, today's teens spend much more time on the internet than in front of the TV.
But in addition to Youtube-type ventures, there are others much more aggressive such as Terra TV. Terra, the content portal of the multinational Telefónica, with presence in almost all countries of the region, has come feeding its web TV model, which shows how the Advances in web TV technology are ready for evolve in different business models, both for chains traditional television and program producers, such as for new players in the market.
Pedro Rolla, Media Product Manager for the Americas Latina on Terra TV, she answered the TV and Video questionnaire.
What is the goal of Terra TV? To which audience do you
intends to reach and how is the business model?
Terra TV aims to offer users a
unique and high-quality experience of videos on the internet. The
Business model is based on advertising revenue. The
users do not need to pay to access the content.
Currently, the product is offered in 18 countries, with a wide range of content, such as news (Reuters, CNN, Atlas, AP, etc.), sports, series (Lost, Desperate Housewives, Greys Anatomy, Criminal Minds, etc.), movies, documentaries from Discovery and National Geographic, Cartoon Network, various contents of the fox channel, etc.
How is the organization of Terra TV in America
Latin? Where are they based and what is the interaction with
country offices?
Terra TV has regional product development teams
and content production in Brazil. In addition to the
regional production, local content is produced by all
countries in the most diverse categories. Thus, we guarantee
the delivery to the user of the best international content and the
local content.
Can you describe Terra TV's technology platform?
How is the processing of live channels and signals of
third parties to take them to the portal?
The Terra TV platform consists of a single platform
for all countries. In addition to live channels, Terra TV
offers more than 100,000 videos on demand, so that the
users can select the content they want to view at the
time you want.
All content is encoded and delivered through the structure that Terra has in Latin America.
How many hours a week do you have of your own production?
What kind of production do you do in-house?
More than 20 hours of content are produced weekly. Are
produced various content regionally and locally, such as
news, sports, interviews, series, etc.
What is the production infrastructure? How is it
the workflow for own productions?
We have a regional structure with more than 50 people
specialized in multimedia production, who make the delivery
of the content for 18 countries.
In addition to the regional structure, we have local structures that allow to make the best coverage in the countries. We always keep track of major events in all countries, and the most important events International.
We have studies in the main countries, which allow us to make the best live coverage. In addition, we have a whole structure for content editing, encoding and publication of the same, which guarantees us to take the videos to the users from Latin America in real time.
Which channels are the most viewed by users of
Terra? Is this pattern different from what you expected or
patterns from other parts of the world?
There are no differences in relation to other media on average.
The most watched channels are news, sports, entertainment,
cinema and TV (series, movies), children, music, cars, etc.
What is the future of Terra TV? Are there plans to provide
mobile television services (to cell phones)?
The future lies in always offering the best content
on the main digital platforms. We already provide services
of Terra TV in some countries such as Brazil, Uruguay and others. The
Mobile service offering is evolving according to the
evolution of platforms in each country.
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