A streaming platform needs to be made known, so it must be accompanied by an advertising strategy.
When the integrator Punto TI came to the market 14 years ago, technologies were changing, IP was mixed with television. They had the beginning of that movement that was not so accepted by two industries that until that moment were different.
"We were born as a translator between these two worlds. At first it was a lot of educational work so that they understood what we wanted to do, it was unthinkable to make a streaming or a point-to-point transmission of good quality. 14 years later things have changed a lot," said Aranzasú Gallardo, from the general direction of Punto TI.
He stressed that today streaming and multiplatform is indispensable. Not only in broadcast companies, also Mexican government institutions are entering this technology, for transparency reasons there are many things they have to transmit. "8 years ago doing a streaming professionally had to cost a lot, but today it doesn't, we have basic packages with which you can do something professionally."
Diversification and monetization
The diversification of that segment of the industry is great, there are many markets that are turning to streaming. Today it's not just broadcasting for the sake of broadcasting, today you can broadcast live, reach the audience you want, but new audiences are tending to other things and want to see at the time they want to see. On-demand is also becoming important. There are already OTT platforms that can be generated at no high cost with a Netflix-like image of accessible cost for small television stations or universities.
"Many universities generate content and most of the time it is lost, when they could have a place where students, parents, people who may even be interested in hiring the children who did these jobs," said Aranzasú Gallardo.
Another important issue in terms of streaming is monetization, how to generate resources with this content. And although Punto TI is very focused on the government sector that they have no interest in monetizing, their platform is prepared to do so.
"We make our own developments around all the solutions we manage to be able to integrate monetization, but it is an issue in which we are still in diapers. If you are going to charge it is because you are going to give good quality content, that of a very good user experience, because users are not going to pay for something that is cut or has to wait to start the transmission and there if you have to invest a little more, "explained the executive of Punto TI.
Points to keep in mind
Aranzasú Gallardo highlighted some important aspects to take into account to achieve a good streaming:
Customers who already have their production, the only thing they require for an OTT platform or a multiplatform service, is to have a good, reliable encoder that allows transmitting 24 hours a day, because there are cards that after four hours of use heat up.
An encoder with preference in SDI and hiring an online platform. Previously, customers wanted to have their distribution streaming server locally. That is no longer viable, it never was. Because a small bandwidth will not allow you to reach a large audience.
Hire a platform with a basic initial package and grow according to the demand you have. It is unfair to charge a lot when you do not yet know who is watching it.
Streaming, like everything, requires informing people what you are doing, so you should advertise on social networks, on the same page, mailing, SEO campaigns.
"The streaming service must be a platform that can give a player that generates the same platform. There are platforms that bring everything, such as ingestion, a player with simple code and templates that allow you to call the contents so that it looks like it were an OTT. There are platforms that provide the option to download the content and the security of the content is an issue included within the player," he concluded.
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