Chile. Mediastream and end-to-end technology platform for digital audio advertising AdsWizz have partnered to offer radio and podcast publishers a comprehensive solution to distribute and monetize their audio content.
The growth of the internet and mobile devices has changed the way the world consumes content. Users have a universe of information within a couple of clicks. At the same time, digital audio is experiencing tremendous growth, at rates of 61% compared to FM radio. Monetizing digital audio presents a tremendous opportunity in the Latin American market.
Adswizz has selected Mediastream as its main partner in Latin America, which will allow radio publishers to have a cutting-edge streaming platform and better monetize their audio streaming content with programmatic advertising. Enable ad insertion through Mediastream Audio Streaming, increasing the ability to deliver new and innovative audio ad formats.
With this solution, digital radios can scale and grow their businesses quickly. It will allow publishers to monetize their inventory and advertisers to run audio campaigns more easily and efficiently, targeting specific profiles with new ad formats that are designed to meet the unique objectives of the client's campaign.
In addition, digital radio in Latin America will now be eligible for the ad insertion and/or ad replacement service, a format that allows radio stations to replace or extend their traditional advertising with 100% digital advertising.
Ads integrate seamlessly into the listening experience. Each is carefully encoded before being inserted into the audio stream, ensuring that aspects such as volume and bit rate are well suited to the transmission. The result is a more intuitive and friendly advertising experience.
"We understand that digital radio stations are not only looking to monetize their inventory, but also want to offer a unique experience to their listeners. With this in mind, our partnership with AdsWizz is critical to the growth of the digital audio industry, as we offer advertisers a comprehensive solution that goes beyond buying advertising or embedding campaigns and media an end-to-end solution for their Digital Audio product. We carefully combine audio ads with the appropriate listener profile, optimizing the purchase of advertising," said Manuela Chicharro, Commercial Director of Mediastream.
The Mediastream Platform allows online radios to connect with advertisers, offering a variety of formats that focus on increasing brand awareness, increasing conversion rates and, most importantly, delivering the right ad for specific audience profiles.
To this are added important improvements in the Mediastream Audio Player, which translates into a comprehensive product with a modern interface, capable of providing the best user experience in its class. A Chilean conglomerate 13 Radios has been the first to benefit from these improvements, launching a new version of its radio sites with the improved audio player.
"We are thrilled to be working with Mediastream in Latin America to take the digital audio market to the next level. This product will enable audio publishers to grow faster and create better advertising experiences for their listener, while helping ad buyers achieve their campaign goals more effectively. Using our Full Stack is a win-win for the entire market," said Tom Yeung, vice president of North America Supply for AdsWizz.
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