Mexico. Televisa will present the evolution of its sports content brand, TUDN, this coming Saturday, July 20. TUDN emerges as a specialized service to satisfy the most passionate sports fans, and will offer more live sports than all other media brands in Mexico, so that audiences have access to the most complete sports offer, with a unique experience. The motto of the new brand is: "We live YOUR passion", because its goal is to be "your sports chain".
Since its premiere, TUDN will bring excitement to the fans' screen. Its launch coincides with the first weekend of the Apertura 2019 Tournament of the Liga MX and with the premiere of Sábado Fútbolero, where the games of Club América vs Monterrey will be broadcast, at 6:45 p.m., and that of Necaxa vs Cruz Azul, at 8:45 p.m. TUDN will also broadcast the first matches of the first edition of the Leagues Cup, a new international competition between Liga MX and Major League Soccer (MLS) that will make its debut this month, on July 23 and 24.
Through its pay-TV channel in Mexico, TUDN will bring 24 hours a day the best programming, talent and production capacity in sports in the United States and Mexico, through Televisa's collaboration with Univision Communications Inc., the most important Spanish-speaking network in the United States, which will also simultaneously debut the TUDN brand.
This collaboration includes joint programming that will be broadcast live from 8:00 a.m. to 10:00 a.m., and from 12:00 p.m. to 24:00 p.m. every day in both countries, on various platforms, which will provide innovative content, as well as news, analysis and last-minute opinion. The synergies between the two companies will strengthen the alignment of talent and analysts, the infrastructure and technology of broadcasts, for the benefit of audiences.
Cross-platform presence
In addition to the 24-hour sports programming on pay television, TUDN will have broadcasts on Televisa's free-to-air television channels: las estrellas, Canal 5 and El Nu9ve.
Fans will also have the option to follow the best of TUDN content through the TUDN mobile app and the TUDN.com site, where they can find news, analysis, schedules, results and special sports moments, as well as live streaming features for all TUDN subscribers.
The live broadcast of TUDN, includes the rights of the most important teams of the Liga MX, the Copa MX, the Liga MX Femenil, the Liga de Ascenso, the National Football Teams? Men's and women's-, FIFA events, star roles of Box, NFL, NBA, MLB, Formula 1, CMLL Wrestling and the World Athletics Championships. Undoubtedly, the most robust sports content offer on the market.
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