International. Ross Video completed the acquisition of the Piero Sports Graphics business of Red Bee Media, based in London, UK. The acquisition by Ross and the divestment by Red Bee are complementary to each company's strategic objectives, as Piero products are a very good fit for Ross Video's portfolio of sports solutions, adding advanced sports analysis graphics to the mix.
As part of the business transfer, all Piero employees have moved to the Ross Video UK subsidiary (Ross Video UK) from Red Bee Media.
Piero Sports Graphics is a suite of sports analysis tools used by high-profile broadcasters to give viewers new angles and virtual views of sporting events through 3D graphics and image recognition, and by sports clubs as a training tool to guide players and improve team performance.
"The sale of Piero Sports Graphics supports the execution of our strategy, focusing entirely on providing market-leading managed services within broadcast and media. Ross Video is well positioned to continue developing Piero and they will be able to leverage the potential of the product and accelerate business growth," said Steve Nylund, CEO of Red Bee Media.
David Ross, CEO of Ross Video, commented, "Piero Sports Graphics is a perfect complement to our industry-leading XPression Graphics and VS/AR offerings. Our global sports production customer base will truly appreciate the additional momentum and exposure we can give to this legendary product."
The two sides will continue to cooperate closely as the business transfer is completed, with Ross Video delivering Piero Sports Graphics and supporting all former Red Bee Media customers.
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