Colombia. On March 21, he took office before the Minister of Information and Communications Technologies, MinTIC, Sylvia Constaín, the new manager of the Public Media System of Radio Televisión Nacional de Colombia, RTVC, Juan Ramón Samper Samper.
The appointment comes days after the government announced Samper's candidacy for office through the Resume Publication System of the Presidency of the Republic, following the resignation of Juan Pablo Bieri.
Samper is from Bogota, studied Mechanical Engineering at the Universidad de los Andes and completed a Master's Degree in Administration at the same university, and was an advisor to Minister Constaín on issues related to regional television channels and the public media system.
His experience seeks to strengthen the RTVC Public Media System as a brand and continue its multiplatform expansion. In addition, to advance in the unification that gives an identity in image, contents and participation to the regions, where all Colombians feel represented.
Profile
Since 1998 he worked with Casa Editorial El Tiempo, where he was leading not only the brand of the newspaper, but the portfolio of 17 brands in total, including audiovisual media such as Canal City TV. He was general manager of Multirevistas S.A. publisher of titles such as 'Motor', 'Carrusel' and 'Aló', among others.
He retired in 2006 to devote himself to teaching and university management at CESA -College of Higher Studies of Administration-, where he led the higher education program in Strategic Marketing.
He has been an advisor in total quality control, corporate, commercial and business strategy, and has delved into issues of creation and construction of brand heritage, brand portfolio design, positioning, segmentation and media in different sectors such as fixed and mobile communications, finance, media, commerce and industry.
In 2011 he was appointed Minister Plenipotentiary at the Embassy of Colombia in London. There he was commissioned by the ambassador of the representation to the Republic of Ireland, and assumed the issues related to science and technology, education, innovation and research of the bilateral agenda.
Upon his return to the country, he founded Anzola y Samper SAS, a firm specialized in strategic transformation of organizations and with which he has actively participated in successful projects such as the transformation of Corpoica into Agrosavia. Samper has also been a member of several boards of directors.
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