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Brainstorm celebrated 25 years with record sales

Latin America. On December 23, 2018, Brainstorm turned 25 years old, which shows that a specialized company can excel in such a complex market by offering high quality solutions in its concept and creativity, as well as highly practical and differentiating for day to day. The daily requirements of our customers.

Ricardo Montesa founded Brainstorm in December 1993, beginning its activities as a provider of 3D Graphics services for broadcasters and other companies, based on software previously developed after his graduation project in Engineering. In 1994, Brainstorm introduced and started the commercialization of this software, called eStudio, which has since been considered a reference product in the representation of 3D graphics in real time.

In 1994, the first anniversary of Brainstorm also marked the first time in television history that a real-time 3D virtual set was used in a live production, an interview with Mike Oldfield for the promotion of his album "Songs from the Distant Earth", for Antena 3 TV in Spain. In this live show, the musician was in the virtual studio on Antena 3 TV in Madrid, while he was interviewed by journalists located in the Planetarium of Madrid at some distance. 

Two days later, Brainstorm started a daily live weather program for Antena 3 TV, the first revolutionary daily program of its kind, and possibly the basis of the multitude of live virtual programs of many formats broadcast today. This show was a huge success at the time and received a European award for the best weather presentation.

- Publicidad -

According to Ricardo Montesa, "this technology was a step, albeit a big one, beyond traditional Chroma coding, with the introduction of real-time 3D graphics and complex camera movements, which significantly improved the presentation and impact of the program, but also required a huge SGI Onyx generates the computer power needed to render all the graphics, camera movements and integration of talent".

The 90s saw a global and significant growth of the company, from Europe to Asia, the Middle East and the USA, supporting electoral projects with the creation of high-end 3D graphics and virtual sets for companies such as the BBC, NBC, TVE, NHK. and many others. 

This growth in customers and technologies also allowed Brainstorm to expand into the film market and the company participated in Hollywood films such as "I Robot", "Artificial Intelligence" or "Alice in Wonderland" among others, which used eStudio as a pre-tool of viz. In 2007, Brainstorm increased its product line by acquiring the renowned Aston brand, which enabled the development of even more advanced graphic and CG tools.

Brainstorm's current product line includes solutions for Real-Time 3D Graphics, Real-Time Photorealistic Augmented Reality and Virtual Studios, News and Sports, Entertainment, Elections, Weather and Corporate Presentations, providing an open end-to-end environment that covers a wide range of requirements while also presenting an open approach that makes the company's products compatible with many streaming ecosystems. different. 

The rapid growth in demand for Brainstorm's products and services culminated in a 50% increase in global sales in fiscal year 2018 which ended last December, compared to 2017, and of which the company is proud. A very welcome 25th birthday gift!

"Innovation is part of our DNA," says Ricardo Montesa. "We want to offer our customers advanced, flexible and reliable solutions to meet their needs, no matter how complex they are. We've done that for the last 25 years and we still have big ideas for the future."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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