Latin America. One of the most transcended news of the latest version of Natpe was the launch of the Spanish-language sports, travel and style television channel, called Delahoya TV. TVYVIDEO spoke with Victor Hugo Montero, CEO of Delahoya TV, who told details of the channel's operation.
Victor Hugo Montero is a Venezuelan entrepreneur with extensive experience in niche channels in Latin America. He launched the first cable channel in Venezuela, Sun Channel Tourism Television, which is still on the air throughout Latin America. Afterwards, he took on the challenge of launching FashionTV Latin America with his Argentine partner, with whom they have just partnered with the Clarin Group of Argentina - Artear for the development of more Fashion TV activities.
Montero, who has gone from the tourism sector to fashion; He ventured into fashion tourism through Fashion Destination Latin America, with the sponsorship with the secretariats of tourism and promoting the region in the world through Fashion TV in 190 countries.
TVYVIDEO: How long have you been working on this project?
Victor Hugo Montero: A year ago we started talking about this channel. We found the idea of the channel interesting for its brand, niche, product and for Oscar de la Hoya, who with his high experience in media will make it a success in an expanding market.
TVV: How was Oscar de la Hoya linked to the project?
VHM: Oscar de la Hoya saw the brand's brand, the niche, the market, and in addition to the fact that he is one of the most important boxers in Latin America, a successful entrepreneur, very charismatic with his Latino people, is followed by his fans not only in Mexico, the United States but also throughout the region. He has helped his Latino people a lot, he is an innovator who relaunched the pay per view in the world of boxing and has transformed it into an entire industry.
TVV: What kind of content can be found on Delahoya TV?
VHM: The channel has access to all the information of the boxers, the before and after the fights, what they eat, what they do, the trajectory of a boxer in his day to day, what the public wants to know, what surrounds this sports world.
Additionally, the networks that initially saw the content of the channel, in which this entire industry is involved together with the tourism platform, seemed to them a very interesting and different way of watching television and is a way of marketing.
TVV: Does the channel follow the new trends in television?
VHM: Delahoya TV is integrated into all the social networks and all the most important networks that currently exist in the world, giving greater coverage of information to its fans. Additionally, if the Anglo public needs this information, the market will be pleased.
TVV: What audience is the channel aimed at?
VHM: The target of the channel ranges from the age of 18 onwards. We will have segments with daily hours of health, tourism, news, and even a program that can be seen by women and children, 20 hours a week with more than 800 bookstores purchased plus the Golden Boy's own bookstore.
It will be released in the United States for Hispanic, Mexican, Latin American and world audiences through all channels. Expectants are aware of this type of content because it goes to a specific audience and because we have original content. This is what viewers ask for the most and under the brand of Oscar de la Hoya we are sure that we have a differential.
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