International. That the consumption of audiovisual products has changed is nothing new. The consumption of video on the Internet is increasing and the data of the Youtube video portal can give proof of that.
The company belonging to Google reported that the consumption of hours of video per month reached 300 million. A really high figure but that is still far from the goal set by the company, to reach 1,000 million hours of video consumed per month within two years.
This goal for 2016, set in 2012, the year in which 100 hours of video were consumed per month, can be affected because Youtube has not been able to enter the Chinese market, a situation that directly affects its expansion plans and increase in video consumption, as this is one of the countries with the highest population density.
For economic analysts, another of the portal's problems has to do with revenue estimates. Although paid segments such as streaming have been growing, it will not meet the market's expectations in terms of revenue for the last year, which was expected to reach 5,000 million dollars.
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