Latin America. After strengthening the companies that manufacture equipment and software for the broadcast industry in the United Kingdom, with equipment and systems of quality and versatility, they now seek to expand their markets internationally.
With the support of government agencies, these companies have set their sights on Latin America. In this sense, they have begun to have a greater presence in the specialized fairs that are held in the region, as is the case of the latest version of Broadcast & Cable, which was held in Brazil.
During this fair, and for the second consecutive year, there was a special delegation that had the participation of 14 companies that manufacture technologies that support television and communication, from production to the home.
According to the spokesmen of the delegation, they saw an opportunity to reach Latin America after London held the 2012 Olympic Games, in which most of these companies had an important participation and taking into account that the next venue of the jousts will be Brazil.
The search for new markets for English companies in the region is being accompanied by the government agencies UK Trade & Industry and Ferial.
In this regard, Mark Birchall, representative of Ferial, stressed that "Brazil and the rest of the Latin American region are fundamental for exporters, with the broadcasting market destined to grow above GDP in the coming years." He added that this strategy will be reinforced with a series of networking events to help exhibitors, distributors and customers share their knowledge in an informal setting.
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