IP television systems (IPTV) and mobile TV (DVB-H, MediaFlo) promise become a distribution platform for services of great popularity, displacing existing systems and conquering other environments where multimedia services do not they have still made strong incursions.
As Jeff stated Rosica, Vice President of Grass Valley, during his presentation in a recent meeting for the specialized press: The Television has migrated from the living room of the house, to computers personal, mobile phones, media devices Personal. The new way of making television requires that the content is available anywhere, anywhere Moment. IP television also invades studios of the production and post-production houses, where it is constituted in a much more efficient system for distributing signals internally.
TV and Video readers, content providers, television channels, producers of video, signal distributors, can not ignore the novel trend, as it will significantly affect the way do business in the audiovisual content market. The channels, signal distributors and service operators multiple will find a new type of competitor among the IPTV and mobile TV providers, but they will also find a range of business possibilities. Producers they will also find new opportunities, but they must be attentive to the technical and formatting adjustments necessary for adapt to the requirements of new media, to new ones consumption patterns that no one knows for sure how Defined.
The market for new Distribution technologies range from television distribution of interactive services in hotels, universities, hospitals or shopping centers, up to large metropolitan commercial television systems. Precisely, one of the main advantages of IPTV is its flexibility in terms of the type of service offered. Of In fact, the IP platform was born as a technology of open connectivity, on which applications are built several that can coexist in the same space, as long as there is sufficient bandwidth.
This makes it possible to offer video stream, video on demand, interactive applications, interaction with programming guides, e-commerce, among others, more easily than on other platforms original for video transport, but foreign to the complex world of interactivity.
On the other hand, television by IP allows greater flexibility in terms of receivers, since that this service can interact with traditional devices through a Set Top Box (STB), a PC, or through the new mobile protocols, which make it easier to migrate to mobile television aimed at cell phones or others devices with wireless reception capability, such as PDAs or iPODs.
But the flexibility of IPTV does not refers only to the type of content and the receiver but to the use of the consumer. You can use on-demand services VOD, and you can also employ services such as Network PVR (burn the content to a hard drive of the service provider), in the STB, or access services of rental of content packs.
With this three are fulfilled fundamental requirements of personalized services that they dream of being able to offer content providers: Any service, anywhere, to any hour.
And we can keep adding Any: Any network (xDSL, FTTx, DVB-H, MediaFlo, WiMax ), any receiver (STB, PC, mobile), any format (MPEG-2, AVC). The open technology based on the IP protocol has favored the emergence of various vendor solutions that offer complete products, as well as others that promote the integration of different devices looking for what best from each supplier. The truth is that there is great variety of products for each type of need and market. Behold, some examples:
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