Conceiving the design of a news studio requires, first of all, the definition of a functional architectural concept; secondly, an attractive scenographic concept, and, finally, a visual concept of communication very clear to audiences.
From the moment you think of an idea of these dimensions, an arduous and complex task begins. Large investments, different spaces, execution times, seeing how it has been done in other places, participation of many people and too many ideas with different interests, because the news director, the set designer, the editor and the public imagine it differently.
According to Franz Vandenenden, who was in charge of the scenographic concept of the news studio of the RCN CHANNEL in Colombia, from the point of view of architectural design, it is necessary to create adequate and functional spaces that respond to the needs of a human team that will spend a good part of its days making use of all the basic services that a building must lend them, and also have the appropriate structure for the realization of a television newscast.
The concept for our times must be: immediacy. It is what moves all the effort of the producers of a news program. All workspaces: the administrative area, the newsroom, the master control, the editing rooms, the newsroom, must be designed for each of these purposes.
In addition, the difference must be made between what is seen on the television screen and everything that exists around it based on what is seen.
What will be seen
Everything that is observed on the screen is very important for a news space. There the concept of the newscast, the quality and the image it wants to project are expressed; and you can see elements of communication such as credibility, resources, technology and everything that helps determine the ability to be now, at this precise moment, in the place of events.
It is evident the contribution that, at this stage, makes the scenographic and visual concept, which should support that image defined in conjunction with the person in charge of the lighting design and the art director.
With the current trend of newscasts to keep news and newsrooms within the same broadcast space, a new element comes into play that must support that image of credibility and immediacy that a television space of these characteristics must present to its audience: the aesthetics in the design of the studio.
A newsroom that is seen in action during the air broadcast is different from one that is located in a facility other than the news studio.
For the viewer, the order in the design is important, because it allows him to see how the news is achieved. You can understand the meaning of great technologies in action to inform what happens anywhere in the world, without losing the seriousness and rigor of this activity.
In the design of the RCN studio, in particular, workspaces other than the broadcast studio were conceived to be viewed on the screen. Journalists are working there, preparing the news they have just received, obtaining signals from different places and technologically processing all this information to deliver it in the same way to their audience.
In this case, the designer becomes an interpreter of the ideas of those involved in all these decisions. It brings together agility with immediacy, functionality with aesthetics, technology with design.
This company may require the work of more than a hundred people for a time not less than three months. The investment for this does not decrease from US$250,000. It all depends on the concept.
Imagining a news studio for many years, which allows it to be redesigned scenographically over time and updated in its technologies with the developments of the industry, is a definitive decision at the time of starting the construction of a space to produce news information through television.
Here you can see the results of the Colombian design team that made possible the creation of a space for this new news, which a few weeks ago began its transmissions.
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