--- title: "Zeiss launches new virtual lens technology - TV y Video Latinoamérica" description: "Zeiss announced the development of a new virtual lens technology that will allow visual effects and compositing artists to apply a lens to" url: "https://www.tvyvideo.com/en/news/new-technologies/296-production/22502-zeiss-launches-new-virtual-lens-technology.html" date: "2026-07-23T16:00:32+00:00" language: "en-GB" --- # [ Zeiss launches new virtual lens technology](https://www.tvyvideo.com/en/news/new-technologies/296-production/22502-zeiss-launches-new-virtual-lens-technology.html "Zeiss launches new virtual lens technology") Details 21 May 2025 ![Zeiss lanzó nueva tecnología de lentes virtuales](https://www.tvyvideo.com/images/stories/TVV/2025/Zeiss%20lanzo%20nueva%20tecnologia%20de%20lentes%20virtuales.jpg) *Latin America*. [Zeiss](https://www.zeiss.com/) announced the development of a new virtual lens technology that will allow visual effects and compositing artists to apply an authentic lens look in a single step. This new technology replicates the visual features and animated behavior of real lenses in computer-generated content. It leverages the physical performance of the lenses to deliver true optical characteristics in the individual configuration of each frame within a sequence. By being part of the CinCraft ecosystem, this new technology will strengthen the connection between production and post-production, allowing post-production professionals to communicate and apply the same visual language that cinematographers and filmmakers expect. 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Your email will not be published. ### Leave your comment In reply to Some User Name \* Email address \* Comment Text \* \* ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Inicio", "item": "https://www.tvyvideo.com/en" }, { "@type": "ListItem", "position": 2, "name": "New Technologies", "item": "https://www.tvyvideo.com/en/news/new-technologies.html" }, { "@type": "ListItem", "position": 3, "name": "Production", "item": "https://www.tvyvideo.com/en/news/new-technologies/296-production.html" }, { "@type": "ListItem", "position": 4, "name": "Zeiss launches new virtual lens technology", "item": "https://www.tvyvideo.com/en/news/new-technologies/296-production/22502-zeiss-launches-new-virtual-lens-technology.html" } ] } ``` ```json { "@context": "https://schema.org", "@type": "VideoObject", "name": "Zeiss launches new virtual lens technology", "description": "Latin America. 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