--- title: "AI should empower creativity, not replace it - TV y Video Latinoamérica" description: "AI technologies are streamlining repetitive tasks and streamlining workflows, allowing news teams to work faster and faster." url: "https://www.tvyvideo.com/en/news/latest-news/290-enterprises/22371-ai-should-empower-creativity-not-replace-it.html" date: "2026-07-23T17:58:24+00:00" language: "en-GB" --- # [ AI should empower creativity, not replace it](https://www.tvyvideo.com/en/news/latest-news/290-enterprises/22371-ai-should-empower-creativity-not-replace-it.html "AI should empower creativity, not replace it") Details 02 April 2025 ![Bob Caniglia de Blackmagic Design.](https://www.tvyvideo.com/images/stories/TVV/2025/Blackmagic%20Bob%20Caniglia.jpg) *Latin America.* AI technologies are streamlining repetitive tasks and streamlining workflows, allowing news teams to work faster and more accurately. This was explained in conversation with TVyVideo+Radio Bob Caniglia of [Blackmagic Design.](https://www.blackmagicdesign.com/mx) He gave as an example that, in post-production, AI tools for noise reduction, audio classification, facial recognition, automatic transcription and intelligent content ordering are revolutionizing the way content is created. In addition, AI is making it easier to adapt content for social networks, such as DaVinci Resolve Studio's intelligent reframing, which allows you to easily create square or vertical versions of material for platforms such as Instagram. "These advancements enable broadcasters to achieve faster edits, accurate storytelling and cross-platform content for social media and traditional media. This not only improves operational efficiency, but also inspires creative possibilities," said Caniglia. He added that Blackmagic Design believes AI should empower creativity, not replace it. Its AI tools focus on streamlining workflows and eliminating repetitive tasks, so production teams can spend more time on the creative aspects and art of storytelling. - Publicidad - Blackmagic Design is integrating AI into its solutions through DaVinci Resolve Studio's DaVinci Neural Engine, which uses deep neural networks and machine learning to power tools such as facial recognition, image upsizing, magic masking, and smart reframing. In addition, the company offers AI tools in all post-production disciplines, including speech-to-text editing, automatic captioning, IntelliTrack AI, UltraNR noise reduction, audio classification, and dialogue separators. Bob Caniglia explained that interest in AI among networks and production companies in Latin America is growing rapidly, driven by the need for greater efficiency, cost reduction, and content personalization. Broadcasters and studios of all sizes are adopting AI tools for tasks such as dubbing, subtitling, automated transcription, and script analysis. "Despite some challenges to implementing AI in the region, such as the fear that it could undermine the artistic and cultural authenticity of Latin American productions, the demand for efficiency and global reach is driving its adoption," Caniglia concluded. 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