--- title: "ChyronHego recovers its old name and launches three brands - TV y Video Latinoamérica" description: "ChyronHego launched three new corporate brands: Chyron, Hego and Tracab, which respectively provide industry-leading professional streaming products, professional live streaming services, and university and professional training tools." url: "https://www.tvyvideo.com/en/news/latest-news/290-enterprises/17904-chyronhego-recovers-its-old-name-and-launches-three-brands.html" date: "2026-07-23T13:51:23+00:00" language: "en-GB" --- # [ ChyronHego recovers its old name and launches three brands](https://www.tvyvideo.com/en/news/latest-news/290-enterprises/17904-chyronhego-recovers-its-old-name-and-launches-three-brands.html "ChyronHego recovers its old name and launches three brands") Details 11 February 2021 *![Ariel García, chyronhego](https://www.tvyvideo.com/images/stories/TVV/2021/ChyronHego_recupera_su_antiguo_nombre_y_lanza_tres_marcas.jpg)Latinoameríca*. ChyronHego launched three new corporate brands: Chyron, Hego and Tracab, which respectively provide industry-leading professional streaming products, professional live streaming services, and university and professional training tools. The three new brands will operate under ChyronHego's senior leadership team, and the company's existing customers will enjoy continued sales, support and development for ChyronHego's current product portfolio. "Our launch of Chyron, Hego and Tracab is exciting not only because we are reclaiming the renowned 'Chyron' name, but also because these low-key brands allow us to be even more agile in addressing the requirements of specific markets," said ChyronHego CEO Ariel Garcia. **About the brands** **Chyron: quality professional products for broadcasting** The word "Chyron" has been synonymous with on-air graphics since the company pioneered the streaming character generator more than half a century ago. Claiming this legendary name, Chyron will continue to provide professional broadcasts across multiple verticals, including news, sports, and other entities that require broadcast-quality graphics, data management, content management, MOS integration, and control. - Publicidad - Building on its tradition of innovation and excellence, Chyron has stepped up development and support to meet the needs of broadcasters today and tomorrow. Chyron's flagship product, PRIME Platform, is an industry-leading graphical tool that also serves as an agile and scalable solution for OTA and OTT streaming workflows, whether deployed over traditional on-premises hardware, in the cloud, or in a hybrid configuration. **Hego: Professional Live Streaming Services** Hego renews its commitment to providing excellence in transmission services, including equipment and experienced personnel qualified to work with teams from Chyron and other suppliers. **Tracab: training tools** Tracab serves professional and college athletic coaches and leagues with a product portfolio that includes Tracab (player tracking data) and Coach Paint (illustrated replay and virtual player lineups as a training tool). **Growth and customer focus** Although it faced a pandemic that affected companies in the broadcast industry, Chyron Hego continued to grow in 2020. January 2021 began with a successful corporate recapitalization, led by Apollo Investment Corporation. To build on these achievements and continue to grow, each brand starts in 2021 by focusing on its market segment, with customer-centric support and customer-driven development. ![Richard Santa, RAVT](https://www.tvyvideo.com/images/latinpress/editor-rsanta.jpeg) Richard Santa, RAVTEmail: rsanta@latinpressinc.com Editor Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. 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