As every four years, in 2018 the world will experience two of the most important sporting events in the international arena: the Winter Olympic Games in Korea and the World Cup in Russia.
Both events stand out for attracting the attention of millions of people who watch them live and through television broadcasting. Or for any screen.
And as usual, major sporting events have become an opportunity to put into practice the latest developments in video and television production and transmission.
There are several recent cases in this regard, such as the 3D tests at the World Cup in South Africa in 2010 or the first tests of 4K transmission in the largest world football match held in Brazil in 2014.
2018 will be no exception. 4K and digital platforms will be the protagonists. Therefore, many subscription TV channels and operators have strengthened their digital platforms and there is an offer to broadcast both sports matches in 4K, mainly through their OTT platforms and TV everywhere.
Other systems that will have a strong boost this year will be IP and 8K testing announced by some channels.
This is a transcendental moment for the industry and its technological evolution, which will allow to know in practice the latest developments that will make audiovisual consumers vibrate in the coming years and will allow planning investments to channels and producers according to concrete experiences.
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