Since 2014, Latin American countries have seen the dollar strengthen against different local currencies. The phenomenon, which occurs to a greater or lesser extent depending on the country, has mainly affected Brazil, which only so far in 2015 faces an increase in the dollar that exceeds 20%, in Colombia it is 8%, in Mexico 6% and in Chile 5%, to mention just a few cases.
The strengthening of the dollar has been felt in the economy of the countries of the region and the impact on the audiovisual industry is an issue that they are beginning to worry about. Taking into account that most of the equipment and systems used in Latin channels and producers are imported, there are many projects in the region that are being postponed while waiting for the North American currency to fall.
The problem with this phenomenon is that it has occurred in a short time, has not allowed the channels and producers to be prepared and have seen how their budgets for new facilities, prepared previously, are now overwhelmed.
According to economic analysts, the volatility of the dollar will not change in the coming months. The big question for importers is what to do? With a high dollar and steady growth, it will be difficult for businesses to compete on prices.
Therefore, the invitation is to look for strategies that allow distributors and integrators of the broadcast industry to overcome this economic phenomenon, for example, providing quality services with added value.
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