Select your language

It's to simplify life

In these days when I see how technology has become an integral part of the human being, I do not stop thinking about the risks involved in the fact of a mass focused on consuming products, solutions and integration.

Recently I was asked what technology was for. Without a doubt I answered that in order to simplify man's life; however, this premise can fail with astonishing ease, even more so in these days when anyone can connect a cable or be an electrician.

Think about it a little more. He has not heard cases of relatives or friends who wanted to invest a good amount of money improving their house, through technological facilities, and then find that some of the systems do not work or the hands not correctly. When the time comes for the warranty a thousand inconveniences appear, but the technician does not do it and therefore does not answer for his work.

In that instant, which is not very difficult to be lived, technology stops solving and simplifying life. It goes from the illusion of having all the systems of the home or office perfectly interconnected to having boxes of useless devices lying around in any corner.

That is why you, an audiovisual technician friend, do not participate in these bad practices. If you are going to get into a project no matter how simple it seems, make sure that you can deliver to the client what they are waiting for. Make sure you have the capabilities and resources, technical and personal, to make a customer's wishes come true.

Finally, don't forget that you are responsible for making a brand and building a name for yourself. The work you do, the degree of commitment you invest in them and the support you give to your customers are elements that can really generate new business. Always keep in mind that technology is there to simplify men's lives, not to complicate it for you and your customers.

No comments

• If you're already registered, please log in first. Your email will not be published.

Comments are closed

The comments for this content are closed.

A new Alegria Party at NAB Show with a full house

A new Alegria Party at NAB Show with a full house

NAB. A new NAB Show, a new Fiesta Alegría. It is always a pleasure to meet colleagues and friends from the Latin American broadcast industry who attend the invitation of TVyVideo+Radio every year.

Sony recognized its Latam strategic partners at NAB 2026

Sony recognized its Latam strategic partners at NAB 2026

NAB. As part of its participation in NAB Show 2026, Sony Professional Solutions Latin America (PSLA) held its long-awaited Broadcast Reseller Meeting, a key space to strengthen the relationship with...

305 Broadcast and SCMS seek to strengthen their presence in Latam

305 Broadcast and SCMS seek to strengthen their presence in Latam

Latin America. 305 Broadcast, founded by Alfonso Lopez and recognized for more than 18 years of service to the broadcast industry, announced a strategic alliance with SCMS, a major U.S.-based...

Netflix presented creative training initiatives at the FICCI

Netflix presented creative training initiatives at the FICCI

Colombia. As part of the "Industry Night" of the Cartagena de Indias International Film Festival (FICCI), Netflix reaffirmed its commitment to the Colombian creative ecosystem, announcing four new...

Nacho Carballo, new Global Managing Director of EFD Studios

Nacho Carballo, new Global Managing Director of EFD Studios

Latin America. EFD Studios announced the appointment of Nacho Carballo as the new Global Managing Director, in a decisive commitment to transatlantic collaboration and operational integration.

Campaign launched against piracy of audiovisual content

Campaign launched against piracy of audiovisual content

Argentina. ATVC and CAPPSA presented an awareness and prevention campaign aimed at making visible the direct impact of the consumption of pirated content on users, with special emphasis on the risks...

Music business for productions is transformed

Music business for productions is transformed

Slipstream's catalog exceeds one million tracks, in addition to more than 300,000 sound effects. Richard Santa

Lawo introduced converged video and audio stagebox

Lawo introduced converged video and audio stagebox

Latin America. With Edge One, Lawo opens a new chapter in audio and video connectivity for broadcast and professional audio/video workflows. Edge One offers great flexibility on the I/O side,...

Blackmagic Announces Davinci 21 and More News for NAB

Blackmagic Announces Davinci 21 and More News for NAB

NAB. Blackmagic Design made several announcements ahead of NAB Show 2026. Among them is DaVinci Resolve 21, of which its public beta version is now available for download.

Atomos acquires Flanders Scientific

Atomos acquires Flanders Scientific

Latin America. Atomos announced the acquisition of Flanders Scientific, one of the most prestigious brands in professional benchmark monitoring. This strategy reinforces Atomos' long-term commitment...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A PRODUCT OR SERVICES QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin