Riding the fourth wave of technology
Many of us have read, heard or seen countless comments about OTT (Over-The-Top). It is paradoxical that despite this, the vast majority of pay-TV service providers and free-to-air television channels are not prepared to face, what specialists call, "The fourth technological wave". Providing Over-The-Top content and Value Added Services (VAS) are realities that cannot be ignored and that at some point must be faced.
By Luis Pinto*