OTHER APPROACHES

Social networks today are not profitable for audiovisual productions. They are evolution of the market, an extension of the product that facilitates the arrival to the young public. 

Richard Santa

Audience routines changed and the programming flow is no longer linear. It is about understanding television in a new environment, new times and new media that make it necessary to read the access, use and appropriations that their audiences make with their media.

By:

Luis Fernando Gutierrez Cano*

Luis Jorge Orcasitas Pacheco* 

A multiplex strategy that considers that one of the channels is designed for educational purposes should be based on the results of new developments, new combinations and the use of other knowledge acquired.

By: 

Mag. Luis Jorge Orcasitas Pacheco

Mag. Luis Fernando Gutierrez Cano

In this new installment of the special on the challenges of DTT, the theme of digital television will continue and the topic will be answered where to investigate and how to prepare the sector for changes, "explosions" and ways to innovate in the face of the possibilities offered by digital.

By: 

Luis Fernando Gutierrez Cano*

Luis Jorge Orcasitas Pacheco*

In this new installment of the special on the challenges of DTT, the topic of digital television and research for innovation will be addressed.

By: 

Luis Fernando Gutierrez Cano  

Luis Jorge Orcasitas Pacheco