Adapting to new realities
Some pessimists about the future of television predict that TV as we know it will disappear due to new forms of distribution and consumption of content.
Some pessimists about the future of television predict that TV as we know it will disappear due to new forms of distribution and consumption of content.
It ends a year in which the economic situation of the countries of Latin America generated what could be called a "perfect storm", which directly impacted the projects of the broadcast industry, with postponements, modifications and, in the most extreme case, cancellations of projects.
In the world of audio and video, new products and systems are known every day that allow innovation in each of the productions. To achieve those characteristics that differentiate the product from the competition and manage to capture the audience, it is essential to have constant training and updating. It is something that we cannot tire of repeating.
In recent years, the terms convergence, transmedia, prosumer, among others, are those that are mentioned when talking about the future of television and with which some predict not very good times for TV as we know it until today.
Last April, NAB Show was the stage in which companies presented their solutions for IP based on the known standards. Currently there are five that seek to consolidate in the market, some of a single company and others are associations of companies that promote the same standard together.