An industry supported by creativity and technology, it is an industry that is constantly evolving and developing. And this is the case of the broadcast industry, which since 1926 when it was created, has not stopped in its progress.
As every four years, in 2018 the world will experience two of the most important sporting events in the international arena: the Winter Olympic Games in Korea and the World Cup in Russia.
The broadcast industry is characterized by having a rapid advance in technology that allows you to see images and audio with increasing quality. But this technology alone would not work if the creativity of industry professionals is not behind it.
Transmedia has been a production model that links technologies such as the Internet and new devices and platforms for the dissemination and exhibition of products. Today there are successful cases from Spain and the Netherlands, to mention just two examples, but in Latin America what is being done?
With the development and massification of OTT platforms, much has been said about the possibility that they end up replacing traditional television. Some pessimists see it as a threat that will wipe out television as we know it today. But the truth is that so far the numbers show a different picture.
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