New opportunities for the industry
About a year has been a pandemic sweeping the planet and in which the radio and television industry has been an essential service, both for information and entertainment, reaching high consumption.
About a year has been a pandemic sweeping the planet and in which the radio and television industry has been an essential service, both for information and entertainment, reaching high consumption.
Undoubtedly, 2020 has been an unprecedented year full of contrasts for our industry, due to the role it has played in these times.
Covid-19 forced channels and production companies in Latin America to suspend the recording and production of novels, series and films, causing these programs, which were even already on the air, to be replaced by live programs or content already broadcast, at a time when the audience has grown significantly.
In recent years, the radio industry in Latin America has had an important boost thanks to the fact that the different governments of the region are interested in expanding the offer of stations.
The global emergency due to Covid-19 has generated paralysis in many sectors of the economy, and in others it has been maintained and even increased, including the health, food, telecommunications and broadcast sectors.